Mercedes Benz Spot

Year: 2014
Account: Mercedes Benz

The design concept for this new generation of brand architecture was to install theme modules into an open, transparent space. The theme modules like kids corner, coffee shop, merchandising spots, new media/internet and the interactive virtual car installation are mixed with presentation points for experimental cars, bicycles or other equipment. The shop has an internal facade made from a modular steel frame construction which is covered with various functions like illuminated showcases, shelves, coloured glass walls with indirect light or video screens.