Projectdetails:
Year: 2017
Account: Merzedes Benz
Account: Merzedes Benz
Description:
The design concept for this new generation of a brand architecture was to install theme modules into an open, transparent space. The theme modules like kids corner, coffee shop, merchandising spots, new media/internet and the interactive virtual car installation are mixed with presentation points for experimental cars, bicycles or other equipment. The shop has an internal facade made from a modular steel frame construction which is covered with various functions like illuminated showcases, shelves, coloured glass walls with indirect light or video screens.