Fairstand for MARC O´POLO

 Nicolo Lanfranchi
Nicolo Lanfranchi


Year: 2022
Account: Marc O'Polo

Team: studio aisslinger
Producer: Marc O´Polo


studio aisslinger creates the new fair stand concept for Marc O Polo launched at
Italy´s PITTI IMMAGINE UOMO in Florence.

in this 250 square metre gallery with a futuristic design language Marco O Polo presents the Fall/Winter 2022 Collection based on
sustainable high-fashion statement outerwear with responsible knit wool, highend recycled woolsand a special accessory collection created with native union.

studio aisslinger played with outdoor and indoor szenarios and involvedscreens showing the keylooks and a central oversized nature installation
as well as key claims from actual Marc O Polo campaigns embossed in the outdoor mirror-pool installation.

the central white an minimal space is divided up in island landscape structures with soft curved steps –
a connection to the Swedish heritage of the brand.

the central nature installation created as a mirroring geodesic dome gives the visitor the feeling of being inside a world where nature is the topic we all have to care about.