BUGABOO brand concept store

Year: 2015
Account: Bugaboo

Team: Tina Bunyaprasit & Werner Aisslinger

Description:
BUGABOO, the worlds´ leading high quality stroller manufacturer from Amsterdam, asked studio aisslinger to design a brand new concept store to fit Bugaboo’s future brand strategy.
Highlighting storytelling and honest materials, the overall design of the space in the heart of Berlin-Mitte is pure, urban yet pleasant. It features a rough indoor test parcour, cosy seating areas and a tiny workshop where wheels can be replaced and stroller set-up´s changed for clients. The use of fresh Swiss pine from the Alps gives the guests a „walk in the forest“ feeling.